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In 1977, Warner Cable a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment launched the first two-way interactive cable television system named QUBE in Columbus, Ohio. One of these specialized channels was Sight on Sound, a music channel that featured concert footage and music-oriented television programs.
With the interactive QUBE service, viewers could vote for their favorite songs and artists.
Several music programs originating outside of the US, including Australia's Countdown and the United Kingdom's Top of the Pops, which had initially aired music videos in lieu of performances from artists who were not available to perform live, began to feature them regularly by the mid-1970s.
In 1974, Gary Van Haas, vice president of Televak Corporation, introduced a concept to distribute a music video channel to record stores across the United States, and promoted the channel, named Music Video TV, to distributors and retailers in a May 1974 issue of Billboard.
The Beatles had used music videos to promote their records starting in the mid-1960s.
The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".
Launched on August 1, 1981, At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.
The inspiration for Pop Clips came from a similar program on New Zealand's TVNZ network named Radio with Pictures, which premiered in 1976.