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07-Jun-2017 10:23

In an age where endless attempts of innovation and out-of-the-box thinking are swarming our daily lives, a back to basics approach comes as a breath of fresh mountain air.

Enter Woolrich’s latest campaign – UTAH: a campaign that focuses and is built around characters residing in Eden, Utah.

It’s a fantasy as out of the best interstellar tale, and we hypnotically want to be part of it.

Sparkling signature tweed in metallic silver, white electric blue and Karl’s favourite powder pink, together with the most glittery lunar boots would provide the perfect mise for our final space mission to escape this tired Mother Earth. More than an homage to her ancestors, it’s the sense of surprise and anticipation every non-Parisian feels when experiencing this city that Vanhee-Cybulski aimed to hint. Vanhee-Cybulski’s wish to build Hermés identity as timeless but playful, a dialogue between the contemporary fresh attitude with that effortless spirit expressed since her first collection at the French house, was clear from the start.

The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.

Johansson plays with the notion of tailoring almost as an ironic gesture, to vouch for the idea of an uncomplicated way of living, a different way of feeling the notion of femininity itself.

Soft oversized mohair knits with polka dots, gently alluding to a sense of naiveté.